Position Your

LinkedIn Profile for Optimum Success

Learn to create an integrated LinkedIn branding strategy, get discovered with keyword optimization and more from founder of LinkedIn-Makeover.com, Donna Serdula.

Download 3 free chapters!

Your data will not be shared with anyone else. We won't send you spam, ever.

Position Your

LinkedIn Profile for Optimum Success

Learn to create an integrated LinkedIn branding strategy, get discovered with keyword optimization and more from founder of LinkedIn-Makeover.com, Donna Serdula.

Download 3 free chapters!

Your data will not be shared with anyone else. We won't send you spam, ever.

With the perfect profile, success awaits!

Your LinkedIn profile is your online reputation and your digital introduction to anyone interested in working with you. Make sure it presents you and your accomplishments in the most impressive way.


This how-to guide shows you the steps for building a LinkedIn profile that's compelling, strategic and uniquely yours. It helps you identify your goal, decide who you want to address, and optimize your presentation to achieve the outcome you seek. You'll be impressed with the results and so will everyone who checks you out.


Whether your goal is job search, branding, reputation management, or sales, people are Googling you—and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one—giving you a better chance to see results.



In the latest edition of Donna’s best-selling book, you’ll learn:

The Steps to Determine Your LinkedIn Strategy

How to Get Found on LinkedIn

The Importance of Endorsements and Recommendations

The Secrets to Optimizing the “Behind the Scenes” Sections

How to Establish Your Calling Card

...and so much more, including several entirely new chapters!

LinkedIn Profile Optimization for Dummies, 2nd Edition

Can Really Help You!


Whether your goal is job search, branding, reputation management, or sales, people are Googling you—and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one—giving you a better chance to see results.

I love the latest LinkedIn Profile Optimization for Dummies! It’s by far the most comprehensive single collection of information, tips and recommendations on how to optimize your profile, whether you’re a job hunter, recruiter or sales person leveraging all the insights a good profile provides. It also includes the value of executive and company branding on LinkedIn, which by now is recognized as the primary “Professional” social media outlet.”



JAN


“This book is very detailed and organized. The amount of time it takes to do it right is no small task. The service this author offers as a turn key solution is detailed in this book but not as an item for sale. If you read this book you will know what to do. Having the time and expertise to get it done in my opinion should be left to professionals like this author and her team.”


LARRY NULL


“Great book - I teach LinkedIn and this is one of my favorite books at the moment.”


MARKETINGMOMX4


“Not only is this book superb for optimizing your profile on LinkedIn, it’s also an excellent primer for personal branding. I’ve just optimized my LinkedIn profile and I’m inspired to do the same across other social media as well. A must read!”


NAOMI VONDELL


By LinkedIn Profile Expert, Donna Serdula



A business owner, author, speaker, and influencer, Donna Serdula thrives on empowering people to transform their lives and realize their most sought-after goals.


The pioneer of LinkedIn profile optimization, she built the successful website, LinkedIn-Makeover.com more than a decade ago. In that time, she has worked with more than 6,000 executives, entrepreneurs, and professionals, utilizing a talented team of over 30 writers, coaches, and branding specialists to bring dynamic brand storytelling to the masses.


Donna and her team act as a board of futurists/creative thinkers/global brand advocates for their clients, by designing success strategies that cross industries and change lives. Donna’s vision is all about possibility and the inherent power of connecting and consulting when developing personal and corporate brands. It is this foundation that inspired her to launch and establish Vision Board Media, the parent company of LinkedIn-Makeover.com, where she helps to infuse the global marketplace with diverse, brilliant people and products.


Donna is an in-demand speaker throughout the US and has been featured on prominent media outlets such as Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, and SiriusXM Radio’s Wharton Business Radio. She has presented keynote speeches and workshops for Comcast NBCUniversal, Columbia University, Wharton Business School, Intuit, Texas State Bar Association, GSK, and hundreds more.


Donna earned her stripes in corporate America with more than ten years in sales, marketing, and business operations. Today, she lives in New Jersey with her husband and four children. As a daughter and wife of former military, Donna believes in giving back and provides her digital products free to active duty and veterans.



Visit her website at www.linkedin-makeover.com, and follow her on Twitter at @donnaserdula.

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